Commemorating 25 years of its journey, Srinivasan Services Trust (SST), the social arm of Sundaram-Clayton Limited and TVS Motor Company, has announced the release of the book – ‘A Silent Revolution – The Srinivasan Services Trust Journey ‘. Published by HarperCollins India, the book is written by Ms. Snigdha Parupudi, who has crafted an empathetic narrative around rural communities who have completely transformed their lives to become self-sufficient and self-reliant.
The book was unveiled by Thiru MK Stalin, Chief Minister, Tamil Nadu. The first book was presented to Thiru MK Stalin, Chief Minister of Tamil Nadu by Mr. Venu Srinivasan.
‘A Silent Revolution – The Srinivasan Services Trust Journey ‘ introduces readers to OSH’s inspiring journey to be a catalyst for this transformational change in underserved rural communities. The story shares inspiring examples of how SST has always worked to improve the socio-economic status of the underprivileged in rural India. The book also chronicles the Trust’s exemplary interventions across six key pillars: economic development, environment, social and cultural development, infrastructure, health care and education, helping to improve the lives of rural communities.
Venu Srinivasan, President, TVS Motor Company and Managing Director, Srinivasan Services Trust, noted, â25 years ago, when we created SST, we weren’t quite sure what shape our social work would take. Our principle was centered on the guiding values ââof the group of maintaining trust, creating value and being of service to the community. We wanted to be sustainable development facilitators.
This book is a testament to the dignity, prosperity and hope that Srinivasan Services Trust created by working tirelessly with local communities. I express my deep gratitude to Snigdha Parupudi, who, through this book, opened a window on this transformation. ”
Emphasizing the philosophy of TVS Motor Company and its founders, the book sums up the patient and progressive approach of SST which adopts management concepts to create self-sustaining and prosperous rural communities. The author has also beautifully captured anecdotes from OHS beneficiaries and field staff, which provide a big picture of how positive change is happening and what is needed for transformation.
Srinivasan added: âJust like the tiny drops of water that eventually flow into the mighty Amazon River, it is not the hundreds of people working in OSH, it is the thousands of people in the villages who work for themselves that make this powerful change possible. This is what we really exploit. My hope, as we continue to expand our footprint in the villages, is that our work will inspire other business groups to explore our scalable and sustainable development agenda for those who need it most.
Snigdha Parupudi, author, ‘‘A Silent Revolution – The Srinivasan Services Trust Journey ‘ noted, âDuring the writing of this book, I have been touched by the power and simplicity of the work carried out by the Srinivasan Services Trust. It has been a privilege to spend time with OSH staff and the resilient communities they work with.
There is a sincerity of yesteryear that I associate with TVS Motor Company and which goes through SST. What they have accomplished in such a low-key and understated manner is nothing short of revolutionary. Today, more than ever, I believe the world needs these stories of hope and possibility. “
The OSH model of transforming attitudes and changing communities empowers India’s underserved people – living in its villages, excluded from the economic boom of recent decades. This book comes at a time when Corporate social responsibility has the potential to help create a new India. It illustrates how a pioneering and well-organized program can improve lives.