NASCAR and FloSports will make FloRacing home to NASCAR Roots properties including: ARCA Menards Series, NASCAR Whelen Modified Tour, NASCAR Pinty’s Series, and NASCAR Advance Auto Parts Series. This historic partnership represents an alignment of two live motorsport champions with a common mission to bring the best of grassroots racing to fans around the world.
The partnership will also provide an unprecedented investment in grassroots racing, including additional funding for local tracks and increased scholarships for drivers who participate in NASCAR tours and weekly events. The transformation agreement strengthens NASCAR and FloSports as champions of grassroots / development races and ensures a healthy business model that will strengthen tracks and drivers for years to come.
NASCAR Core Properties, formerly hosted in the NASCAR Roots vertical on TrackPass, will now join the full FloRacing offering which includes USAC, All Star Circuit of Champions, Eldora Speedway, IRA Outlaw Sprints, Short Track Super Series, Chili Bowl, Gateway Dirt Nationals and more. Each year, more than 280 NASCAR Roots races will be broadcast live and on demand under the TrackPass banner on FloRacing, transforming the popular platform into the premier destination for grassroots powersports.
FloRacing has grown exponentially over the past three years. In the past 12 months alone, the service has seen explosive growth of 120% YOY subscribers as FloSports continues to bring together long-fragmented core racing media rights on one platform while also expanding to other categories of motor sports. In 2019, FloRacing only streamed 141 races and was able to quickly expand its offering to over 1,600 races in 2021, representing 151 million hours of live content broadcast this year. The overall event audience grew 263% year-over-year in 2021, while the event audience grew 87%. On the FloRacing social media platforms, FloRacing generated over 70 million video views in 2021. In addition to core motorsports, other motorsport categories available on FloRacing include Drag Racing, Motocross, Supercross , snowmobile races and more.
“Our partnership with FloSports is a victory for motorsport fans at all levels and doubles NASCAR’s commitment to grassroots racing – the foundation of our sport,” said Brian Herbst, NASCAR Senior Vice President, Media and Productions. “We look forward to bringing fans all the racing they dream of and investing in tracks that provide motorsport fans with unforgettable memories every weekend.”
FloRacing’s dedicated content team will bolster NASCAR’s core racing scene with original new programming including driver interviews, behind-the-scenes access, on-site race day coverage, analysis and more. The partnership will give fans access to more NASCAR Roots races than ever before, including tent events at Bowman Gray Stadium, New Smyrna Raceway and Berlin Raceway.
“NASCAR shares our mission to develop grassroots powersports and bring these races and athletes to an even larger audience across America and the world,” said Mark Floreani, CEO and Co-Founder, FloSports. “We are honored to align with NASCAR as we continue to invest in the future of the sport to build a home for fans to both watch and experience racing in totally new ways. what’s going to happen.