Monster Energy named official –

Madison Square Garden Sports Corp. (NYSE: MSGS) (MSG Sports) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (MSG Entertainment) today announced a marketing partnership with Monster Energy, naming the leading energy drink and alternative beverage distributor the Official Energy Drink Partner of the New York Rangers and Madison Square Garden.

As part of this partnership, a co-branded take-out concession stand named “Monster Energy Bodega” will be featured inside MSG for all events at The Garden. This location, in addition to serving Monster Energy products, will also help local independent stores with Monster Energy, MSG Sports and MSG Entertainment providing financial assistance to local bodegas throughout the tri-state area still recovering from the COVID pandemic. -19.

“We are constantly thinking of new and innovative ways to provide the best dining options for our fans and we are thrilled to be able to offer Monster Energy beverages at The Garden,” said Ron Skotarczak, executive vice president, chief sales and marketing. , Madison Square Garden Entertainment Corp. “We look forward to unleashing the power of this partnership and working with Monster Energy to support local bodegas across the tri-state.”

“We are thrilled to finally announce the partnership between Monster Energy, Madison Square Garden and the New York Rangers,” said Dan McHugh, CMO of Monster Energy. “We’ve been working on this one for quite a while, so to finally see it come to fruition is a huge win for both of us. Madison Square Garden is known around the world as ‘the world’s most famous arena’ – so for that Monster is their official energy drink partner, it doesn’t get any better than that.”

The integrated marketing partnership provides Monster Energy with superior brand visibility inside the arena, including a scoreboard during Rangers games and LED tape signage during all events at The Garden. Guests attending select Madison Square Garden events will also have the opportunity to sample their favorite or new Monster Energy products. Additionally, Monster Energy will work with Rangers to provide fans with a variety of engaging and unique experiences that can only happen in the world’s most famous arena.

About Madison Square Garden Sports Corp.

Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes: New York Knicks (NBA) and New York Rangers (NHL); two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a North American esports organization, and Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates two professional sports team performance centers – the MSG Training Center in Greenburgh, NY and the CLG Performance Center in Los Angeles, CA. More information is available at

About Madison Square Garden Entertainment Corp.

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment. The company presents or hosts a wide range of events at its diverse collection of venues: New York’s Madison Square Garden, the Hulu Theater at Madison Square Garden, Radio City Music Hall and the Beacon Theater; and the Chicago Theater. MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian. Additionally, the company presents the original production – the Christmas Spectacular Starring the Radio City Rockettes – and, through Boston Calling Events, produces the Boston Calling Music Festival. The Company’s two regional sports and entertainment networks, MSG Network and MSG Sportsnet, offer a wide range of live sports content and other programming. Also under the MSG Entertainment umbrella is Tao Group Hospitality, with entertainment and nightlife brands such as: Tao, Marquee, Lavo, Beauty & Essex, Cathedral, Hakkasan and Omnia. More information is available at

About Monster Energy

Based in Corona, California, Monster Energy is the leading distributor of energy drinks and alternative beverages. Refusing to recognize the traditional, Monster Energy supports the scene and the sport. Whether it’s motocross, off-road, NASCAR, MMA, BMX, surfing, snowboarding, skiing, skateboarding or the rock and roll lifestyle, Monster Energy is a brand that believes in the authenticity and at the heart of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sportspeople, bands, believers and fans. Learn more about Monster Energy, including all of its beverages, at

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About Frances R. Smith

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