Hyundai Motor India said on Sunday it was sticking to its philosophy of respecting nationalism following a backlash on social media after a Hyundai dealership in Pakistan posted a message supporting separatists in Kashmir.
A Twitter account of a Hyundai dealership in Pakistan with the handle @hyundaiPakistanOfficial had posted a message supporting “Kashmir Solidarity Day”, backing what it called “the struggle for freedom”.
Following this, #BoycottHyundai trended on Twitter in India with many people asking to stop buying the company’s products in the country.
Reacting to the developments, Hyundai Motors India posted a message on social media reiterating its commitment to the Indian market.
“Hyundai MotorIndia has been engaged in the Indian market for over 25 years now and we stand firm in our strong philosophy of respecting nationalism,” he said.
The company further said, “The unsolicited social media post linking Hyundai Motor India offends our unparalleled commitment and service to this great country.”
Reiterating that India is the second home of the Hyundai brand, the company said, “We have a zero tolerance policy towards insensitive communications and we strongly condemn any such view.”
Hyundai Motor India added, “As part of our commitment to India, we will continue our efforts to improve the country and its citizens.”
Hyundai Motor India is the second largest automaker in the country after Maruti Suzuki India. It currently sells 12 models, including Creta and Venue, in the domestic market.
In December last year, the automaker announced plans to invest around Rs 4,000 crore to drive around six electric vehicles in India by 2028.
The company plans to roll out a mix of models based on its existing lineup as well as entirely new vehicles based on its global “E-GMP” platform over the next few years.
Founded in 1967, Hyundai Motor Company is present in more than 200 countries with more than 120,000 employees.
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