Infiniti Motor Company chose Imre as its global PR AOR, continuing a ten-year relationship.
Imre won the three-year, six-figure contract following a competitive bidding process that saw three agency finalists come forward.
The agency provides corporate and internal communications, product launch strategy and execution, and brand tone, voice and visual identity advice surrounding new Infiniti products and technologies.
Imre helped Infiniti launch its home QX55 earlier this year, helping orchestrate a virtual media roundtable with Infiniti executives around the world before launching a 10-city media tour of the United States.
The Infiniti QX60 flagship SUV is set to arrive in showrooms this fall, and Imre has already hosted several bi-coastal media previews in June with a launch film starring Kate Hudson.
“Imre has been an integral part of the design, planning and execution of the world’s first QX60 driving program in collaboration with Infiniti’s global communications and marketing teams,” said Breanna Buhr, vice president of consumers at Imre, who runs the account. “We will be responsible for maintaining the visibility of the QX60 in key markets through our storytelling strategy and in the Americas, helping the brand reach new media audiences. “
An agency founded by LGBTQ, Imre’s services include branding, creation, digital marketing, social media, public relations and media, data and analytics.
Earlier this month, the agency hired Bria Rooney as vice president of public relations.
Imre’s global revenue grew 10% in 2020 to $ 36.7 million, according to PRWeek’s 2021 Agency Business Report.