IIM Kozhikode has signed a Memorandum of Understanding with Suzuki Motor Corporation, Japan, to open a new chapter of “thought leadership”

IIM Kozhikode has signed a Memorandum of Understanding with Suzuki Motor Corporation, Japan, to open a new chapter of “thought leadership”


India’s Institute of Management Kozhikode (IIMK) and Suzuki Motor Corporation (SMC), Japan, have opened a new chapter in ‘thought leadership’ by announcing a game-changing combination for the future. India’s leading B-School will strategize and prepare a Vision 2050 document to chart the future prospects of the global auto giant, which is headquartered in the “Land of the Rising Sun”. Professor Debashis Chatterjee, Director of IIMK and Mr. Kinji Saito, Director and General Manager of Suzuki Motor Corporation were the signatories of this historic Memorandum of Understanding signed here in Kozhikode.

The collaboration will see IIM Kozhikode connect the greatest Indo-Japanese (Maruti Suzuki India Limited) success story (1981-2022) ever scripted, with a strategic roadmap for business imperatives beyond mobility, for the next 30 years to SMC. The research study to be undertaken by the IIMK will seek to uncover the secret of SMC’s success in India, the impact of the company on the Indian economy as well as Indian society as a whole, and the reasons for its continued dominance in the Indian markets. IIMK experts will also identify possible strategic directions for the next 30 years (2022-2050) in SMC’s mobility core business. The results of this consultative research – which involves visits to SMC headquarters in India and Japan, interviews with senior SMC leaders and mobility ecosystem stakeholders – will be published in the form of a book. Vision 2050 jointly by IIMK and SMC.

Professor Debashis Chatterjee, Director of the IIMK, said he was delighted with the meeting and added: “The fascinating story of the success of Maruti-Suzuki contains many invaluable lessons, not only for business leaders, but also for entrepreneurs, who never give up and stubbornly hold on to their work ethic and organizational culture. IIM Kozhikode’s attempt to capture and decipher the lessons of SMC’s history to chart a Vision 2050 document for the next 30 years will be a thought leadership exercise and contribution striving to create a global impact on the future of mobility deeply rooted in civilizational values.

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