Hyundai Motor Wins Six Awards in North America and Europe: The DONG-A ILBO


Hyundai Motor Group strengthened its position as a leading global automaker, with its new cars winning six trophies and named Car of the Year by leading automotive magazines and trends organizations in North America and Europe. The South Korean automaker is winning high praise as its brand value grows and its global sales gain momentum.

Hyundai Motor Group announced on Wednesday that it has won six wins with its brands named Car of the Year in the world’s 10 most influential automotive awards, where Ford Motor Company has won twice, Volkswagen and Toyota have each taken one victory. By winning six out of eight awards, except in “What Car?” and “Car and Driver,” which produces its list of the best vehicles of the year by category instead of releasing the first winner, Hyundai Motor has dominated virtually all of the world’s major auto awards.

The Elantra (Korean name “Avante”) was named the 2021 North American Car of the Year winner; the Genesis GV80 won the 2021 Canadian Utility Vehicle of the Year award; and the Ioniq 5 won two car of the year awards in Germany and an Auto Express automotive magazine. The GV70 and i20 N were named Car of the Year by Motor Trend and Top Gear, respectively. In a press release, Hyundai Motor said it was very encouraging that Top Gear, which rarely recognized automobiles made in Asian countries, named Hyundai cars as its top choice. In the early 2000s, Top Gear criticized the Hyundai car as a “refrigerator on wheels.”

With prestigious awards, Hyundai Motor Group‘s global sales are also booming. The South Korean automotive group accounts for 9% of the US automotive market in November 2021. If the trend continues, the South Korean manufacturer will for the first time outperform Honda in terms of annual market share and climb to No.5. In the first 10 months of this year, the combined market share of Hyundai Motor and Kia Motors stood at 8.6% in Europe, ranking 4th, ahead of BMW and Honda.

Dong-Jin Shin [email protected]

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