From tennis whites to dirt bikes: Emma Raducanu gets muddy at motocross as she shoots new Nike ad
- Emma Raducanu wore a black top, pants and helmet for a Nike ad
- Part of his £100,000 a year endorsement deal with the brand
- Miss Raducanu used to ride motocross as a child but was unable to continue as her tennis career progressed
- She previously posted childhood photos of herself riding a Kawasaki
She intimidates opponents with her 100mph serve – now Emma Raducanu has her need for speed satisfied in a return to motocross.
The tennis star returned on a bike to the Canada Heights track in Kent for a Nike advert. Miss Raducanu, 19, who has a £100,000-a-year endorsement deal with the brand, wore a black top, trousers and helmet, and also filmed herself using a selfie stick.
On winning the US Open, she revealed: “I did go-karting for a year or two when I was younger and then moved on to motocross… but I couldn’t keep going as I went. that my tennis career was progressing.”
Victorious again: Miss Raducanu, 19, films herself using a selfie stick
She previously posted childhood photos of herself riding a Kawasaki, including a close-up of her face in a green helmet.
She wrote: “it’s the good days on my baby kawa #motocross.”
Miss Raducanu played a hodgepodge of sports as a child, encouraged by her father to try horse riding, swimming, basketball, golf and skiing.
No fear: As a child, on a Kawasaki bike, left and donning a helmet for the Nike ad
Her victory at the US Open saw her named BBC Sports Personality of the Year 2021 and sparked a flurry of sponsorship deals.
She was dripping in £40,000 worth of Tiffany jewelery when she stormed into the second round of the Australian Open last month after signing an estimated £2million deal with the luxury jeweler in September.
She is also a global brand ambassador for British Airways and Evian and recently signed a lucrative deal with Dior.
She could now be worth £6million according to experts.
Last week, she appeared to poke fun at her critics in a 20-second Nike ad that showed her kicking balls as the words “distracted”, “perfect”, “lucky shot” and “wonder at once” appeared on the screen.
Speeding up: Emma Raducanu flanked by two other runners at Canada Heights in Kent