DENVER – Ford Motor Company may have found a way to restock dealerships with F-150s and put them back in the hands of drivers.
Tim Jackson, CEO of the Colorado Automobile Dealers Association, said Ford was in touch with dealers across the country on a new approach to handling the chip shortage.
The automaker plans to ship incomplete F-150s to dealerships and have missing components installed by personnel when available.
“Anything that gets the vehicles to us and our customers ultimately excites us faster,” said Kevin Shaughnessy, vice president of operations for Phil Long Dealerships on Tuesday.
But one big concern Jackson has heard from his members is about the unpredictable Colorado weather.
“Hail can be a problem in the summer in Colorado. We’ve lost a lot of inventory because of the hail,” Jackson said.
Some owners are concerned that they will have to foot the bill for the damage these incomplete trucks may suffer while parked on their property.
“No skin on Ford’s back because Ford has to ensure these [trucks] where they are now. We just need to get them insured while they’re on the dealership lot, waiting for chips and everything to finish the vehicles, ”Jackson said.
The plan is still under review, Shaughnessy says, and Ford is taking everything into account before making a final decision.
“The fact that there may be a greater weather risk in some parts of the country… it may impact their final decision whether or not to ship these vehicles,” he said.
If Ford implements the plan, Jackson says Ford dealers in Colorado may not accept the new trucks until the insurance issue is resolved.
Denver7 has contacted Ford Motor Company regarding its plan under consideration but has not received a response.