Celebrating 40 years of Maruti Suzuki: a look at the company’s journey

Maruti Suzuki India Limited recently completed its 40-year partnership with Suzuki Motor Corporation, Japan. On this occasion, the automaker released a special report entitled Integrated Annual Report titled “40 Years – Joy of Mobility”. The report reflects the company’s 40-year journey and also provides insight into its future roadmap as it moves forward with optimism and confidence. A look back at 40 years of business

The beginning

The joint venture between Maruti Udyog and Suzuki began on February 24, 1981. The company began production in 1983 with the Maruti 800. The car quickly became a household name that dominated the vehicle market for four decades.

What is remarkable is that it was the first time that a local automaker went from design to production in just 13 months.

Market leader for four decades

Maruti Suzuki cars accounted for over 80% of the total number of cars on Indian roads till 1997. The automaker expanded its portfolio with Omni, Esteem, Zen and 1000. Production matched the high demand for Maruti cars in that time.

Switch from an affordable offer to a premium offer

Maruti Suzuki, in its early days, was known as the “affordable automaker”. Later, the automaker turned to the luxury segment. It introduced models like Kizashi and Grand Vitara. It was also around this time that Maruti Suzuki came up with a new platform for its high-end offerings, Maruti Nexa. The launch of Baleno was a pinnacle in the company’s journey to become the best-selling premium sedan.

Low maintenance, high resale value

Maruti Suzuki cars were synonymous with affordability. Another USP of these cars was high resale value. The cars easily offered 40-50% return value even after 3-4 years from the date of purchase.

The dawn of the 21st century

Suzuki Motor Company was renamed Maruti Suzuki India in 2007 with an increase of 56.37% in 2020. The company has established several factories and manufacturing facilities across the country. It also launched services such as True Value, Maruti Finance and Maruti Insurance. The automaker introduced its first CNG model during this period – Maruti Suzuki 2010 Wagon R CNG.

Switch to automated manual transmission

The local automaker introduced the Celerio, its first offering with automated technology and smart-priced AMTs. The technology was eventually extended to other product lines ranging from Wagon-R, Alto to Dzire.

First electric vehicle to come in 2025

Maruti Suzuki India will bring its first electric vehicle (EV) by 2025, Hisashi Takeuchi, CEO of Maruti Suzuki India, said recently. The company has tested 50 electric Wagon R units in India.

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About Frances R. Smith

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