An all-terrain vehicle, an all-terrain utility vehicle, or a snowmobile is just a running machine until Ryan Sejberg gets his hands on it.
While some owners like to add a few personal touches, Sejberg’s taste is more towards changing the suspension, moving the radiator, and even modifying the frame.
“The bike that comes out of the store is good for a lot of people, but for a lot of us it’s just a starting point,” he said.
Sejberg and his wife Jenn Cameron, a certified all-terrain vehicle safety instructor, turned their passion for motorsports into a business, by opening Monster Motorsports Atlantic on Tanner Hill Road near Salem.
In addition to specializing in the customization of machines, Sejberg also provides maintenance and repair of ATVs, UTVs, motorcycles, off-road motorcycles, snowmobiles, etc.
His ultimate creation, to date, is his own red, white and blue monster which he has dubbed Air Force One, although in some social media circles he is known as the Beast of the East.
“It’s the biggest bike in Eastern Canada. I keep my ear to the ground in cycling circles and no one has bigger ones, not yet, ”he added.
A Polaris sport touring bike, it stands about six feet tall on 38-inch tractor tires.
“Only the knobs and handlebars are still the same as when they left the factory,” Sejberg said.
Parked in front of his store, the motorcycle is a real eye-catcher, with one driver slowing down to get a better view and a second stopping to take a picture. It has just returned from Huntsville, Ontario, where internationally renowned Martin Barkey Racing Products (MBRP Ltd.) used it in a video.
“I was buying parts from them and telling them I needed something better for a performance exhaust, so we worked together until we got it. are interested in the bike. For them to use it in a video, it’s about as exciting as it gets, ”Sejberg said.
Sejberg, who grew up in British Columbia and worked for years in Alberta as a certified Red Seal carpenter, is the new president of the Pictou County ATV Club.
“I had no idea coming to the East until I met Jenn, but she wanted to come home to be closer to her parents and family and I was ready to try a new place. “
Cameron grew up near the end of Tanner Hill Road, where his parents still operate a free-standing farm.
“They are my birth adoptive parents and my biological family is in Pictou Landing, so I have always had my two families from Pictou County. I didn’t like the city life in Alberta, so I took Ryan home with me. I wanted to be closer to my parents, siblings, and other family members.
The great outdoors of rural Nova Scotia appealed to Sejberg.
“I had lived in Richmond, BC, but I had also lived in rural BC, in the Okanagan region, and I loved it. I liked the idea of being near the water again. I never really got into the habit of living in landlocked Alberta.
Sejberg inherited his love of wheels from his father.
“He was big on adventure and got me into power sports from the age of three. During my teenage years, I was a sponsored motocross racer.
He was more interested in off-road motorcycles than ATVs until he injured his back at work.
“I wanted something that would suit me a little better after the injury and I never looked back.”
He and Cameron opened their business a year ago.
“Ryan was struggling to get the parts he wanted for his own projects, which got us thinking about starting a business. We started small and our first clients brought us more clients and that is still how we grow, ”Cameron said.
She had no interest in motorsports until she met Sejberg.
“I’ve always been very interested in nature, but ATVs were new to me. He taught me everything I know and it inspired me to get my safety certification. I hope women will look at me and realize that this could be a sport for them too.
She suggested it’s a great way to get kids to appreciate nature.
“It gets them in the woods learning to respect wetlands and waterways while having fun. “
Upon arriving in Nova Scotia, Sejberg and Cameron quickly joined the ATV Association of Nova Scotia.
“We wanted to show our support for the trail systems, but we didn’t know much about the Pictou County club until we went to an annual general meeting,” Sejberg said.
They went to the meeting hoping to introduce people to their company, but Sejberg left as the new chairman of the 280-member club.
“I am so impressed with all the work that has been done by this organization and I want to see it continue. I have a lot to learn but I have a lot of support. Past presidents like Trevour Cruickshank and Ken MacDonald help me tremendously. I am committed to doing my best.
Sejberg and Cameron are both excited about the sport’s potential, in Pictou County and across Nova Scotia.
“So many people come from Ontario to Newfoundland where they can hike the trails, drive to a five-star hotel, then get a massage and enjoy a delicious meal in the evening. With a little work and a few changes, we should be able to bring some of this tourism business to Nova Scotia, ”Cameron said.