Beef headlining the 2021 Sturgis motorcycle rally

Pierre, SD – The South Dakota Beef Industry Council (SDBIC) is delighted to announce its participation in the 81st Annual Sturgis Town Motorcycle Rally August 6-15 in Sturgis, South Dakota. Motorcyclists and participants from all over the United States will travel to Beef Country for one of the biggest events of the year in South Dakota.

South Dakota beef ranchers and ranchers will be on display at several different venues throughout this year’s event. Educational banners will allow Sturgis attendees to learn more about the history of beef, as well as videos featuring some of South Dakota’s beef ranchers and ranchers. The SDBIC is also sponsoring the Mayor’s Ride which will take place on Saturday, August 7, 2021 at 9:00 a.m. and incorporates a thank you campaign into the event as the South Dakota Highway Patrol and Soldiers serving the States will receive a thank you snack pack. . with beef jerky and served sirloin steak at their base camp.

The annual Beef Throwdown will be a Main Street hamburger battle taking place at the Harley Davidson Stage in downtown Sturgis on August 13, 2021 from 1:30 to 3:30 p.m. The Burger Battle will feature five teams which will associate Sturgis VIP. Sponsors with South Dakota beef producers and ranchers and media partners as they fight for the chance to be the 2021 Beef Throwdown Champions. Celebrity SDBIC Chef Justin Warner will be on hand to help organize and judge this year’s Burger Battle alongside two of our top Throwdown Alumni representing Mt. Rushmore Brewing Company & Pounding Fathers restaurant and the Alpine Inn. Participants can also join in the fun as a “cattle call” competition will be incorporated. Participants can register to participate in the event for a chance to win 1 of 3 Napoleon Travel Grills which will be offered to 1st, 2nd and 3rd place winners.

SDBIC Executive Director Suzy Geppert is excited about Beef’s participation in this year’s Sturgis Motorcycle Rally – “We have a great range of activities for this year’s Sturgis Motorcycle Rally and are delighted to help inform consumers on the importance of beef in a whole diet and have a little fun along the way as we highlight our ranch communities and the hard-working beef ranchers and ranchers in South Dakota.

SDBIC’s latest campaign titled “Travel to South Dakota” will air at four official Beef Stop restaurants across the Black Hills. This campaign highlights several South Dakota ranchers and beef ranchers as they share their family’s ranching history and showcase their local communities. These stories and many more can be found on the South Dakota Beef Blog! Official Beef Stop restaurants include – The Knuckle Saloon (Sturgis, SD), Mt. Rushmore Brewing / Pounding Fathers (Custer, SD), Alpine Inn (Hill City, SD) and Bokujo Ramen (Rapid City, SD).

We encourage everyone to come and learn more about the South Dakota beef ranchers and ranchers and their efforts to bring real, high quality protein to our tables.

Learn more about SDBIC’s participation in the 81st Annual Sturgis Town Motorcycle Rally by following us on Facebook (@SDBeef).

The South Dakota Beef Industry Council works on behalf of South Dakota beef producers through the $ 1 Beef Checkoff program.

For more information on Beef Checkoff and statewide efforts, visit and or contact Suzy Geppert at [email protected].

–South Dakota Cattle Industry Council

About Frances R. Smith

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