In 1981, Dodge christened its line of pickup trucks Dodge Ram. Then, in 2009, its parent company spun off Dodge and Ram into parallel brands. Ram trucks share many Dodge technologies, but are not Dodge vehicles.
Does Dodge belong to Ram?
Dodge has never owned Ram trucks. When Dodge and Ram split into two separate brands in 2009, they were both owned by Fiat Chrysler Automobiles. Today, Dodge and Ram are two brands owned by one of the largest automotive manufacturing conglomerates in the world: Stellantis, the result of a merger between FCA and Peugeot.
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Does Dodge make Ram engines?
No. Ram builds its own 5.7-liter and 6.4-liter (392) HEMI V8 engines at the Ram plant in Saltillo, Mexico. Additionally, Ram builds Dodge engines for Dodge muscle cars and SUVs in Saltillo. Some of Ram and Dodge’s Pentastar V6 engines come from a joint plant in Trenton, Michigan. The rest comes from Saltillo. Ram buys Cummins-made engines for some of its heavy-duty pickup trucks, but it only sources engines from Dodge factories.
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Does Dodge make Ram transmissions?
Ram transmissions are not made in a Dodge factory. The Ram 1500’s eight-speed transmission is built under contract by ZF Manufacturing in Kokomo, Indiana. Heavy-duty Ram 3500 pickups with a high-output Cummins I6 engine come with an Aisin-built six-speed automatic transmission.
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Is the Ram made in the USA?
Ram assembles its Ram 1500, a full-size half-ton pickup truck in Michigan. It also assembles some of its base Ram 1500 Classic pickups in Michigan. But it assembles the rest of its Ram Classics and all of its heavy-duty Ram trucks and pickups at its plant in Saltillo, Mexico. In addition to assembling Rams, the Saltillo plant builds numerous Ram engines and stamps body panels.
Why did Ram leave Dodge?
The 2008 recession hit Chrysler Corporation hard, so it merged with Fiat to create Fiat Chrysler Automotive for the 2009 model year. The new company took inventory of all of its brands. Then he decided to separate the Dodge car/SUV and the Dodge Ram truck division so that each could focus on their own products and marketing to their unique demographic.
The result was an increase in Ram truck sales. According to Hedges & Company, sales figures for the Ram 1500 topped all pickup trucks besides the Ford F-150. The average Ram buyer is younger than the average F-150 or Silverado buyer. The average Ram owner is also more likely to live in a rural area than the average F-150 or Silverado buyer. Finally, Ram has more female customers than any other full-size truck, with nearly one in five Ram buyers being a woman.
Ram has taken decisive steps to expand its current market share. For example, once it parted ways with Dodge, it began hosting the Ram Jam country music festival headlined by female brand ambassadors such as Miranda Lambert. Ram and Lambert even produced a music video/commercial together. The result is an explosion of interest in Ram trucks. Learn more about the rise of Ram in the CNBC video below:
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